Alex is that rare winning combination of singer, songwriter, multi-instrumentalist, producer, engineer, entertainer and indie label exec. It’s his early exposure to a broad spectrum of hip hop, R&B, rock, jazz and blues, laced with real life experiences, that provide the canvas to his vast, engagingly eclectic catalog of emotional, seductive recordings. Unlike his older brother, he managed to steer clear of drugs and street life and instead focus on his music.
“Love in L.A.” is a feature song on the Covert Entertainment Soundworks website verion Suspicious Packages 2.5, a project produced by legendary hip producer, Dwayne “Muffla” Simon. In fact, once Simon got wind of Alex’s sound, he took the artist under his wing, partnering with him on production and promotions. Simon, who is best known for his production of some of L.L. Cool J’s greatest hits, as well as founding the mythical L.A. Posse, believes Alex is that rare gem of an artist who is destined for great success. “Hopeless Romantic” is Alex’s new EP release and picks up where “Love in L.A.” leaves off, continuing a melodious trail of rhythmic serenades.
Alex’s steady perseverance over 14 years has warranted him many payoffs. During the early years, he and fellow Canadian Justin Bieber crossed paths jamming to “Freebird,” with Alex on guitar and Justin on drums. He has written for select Cash Money / Rich Gang artists at the world-renown Hit Factory Studios in Miami and is included on a remix release by Canada’s top international club scene D.J., 4Korners, the official D.J. of the Toronto Raptors. Price’s R&B original “Tell Me,” remixed and released by 4Korners, even received a shout-out in Billboard by DJ Danny Diggz.
“Love in L.A.” is proving to be priceless for the Canadian crooner. Let Alex Price serenade you at www.alexpriceofficial.com.