Subtractive

With a drummer for a father, and a sister who was into illegal street racing, Subtractive’s (Alex Hunt’s) childhood was anything but normal. By age 13, Alex was already hooked by the euphoric, confidence-inducing sounds of electronic dance music; “I used to beg my sister to let me ride along on races… Sometimes she would give in. The days following, I would be asking her what music her friends were listening to in the car.”

After his initial exposure, it didn’t take long for Hunt to dedicate himself to learning the art of music creation. Without means to travel to the more vibrant music scenes of Detroit or Chicago, the young producer spent his nights practicing skills such as mixing, sampling, and synthesis. As years went on, Alex began making the trek from Indiana to Detroit nearly every weekend. With a head full of production knowledge and an eagerness to experience Detroit’s underground party scene, the cards were right for Alex Hunt to undergo a musical transformation; this is when he became Subtractive.
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An artist whose eyes and ears are consistently set on the future, Subtractive strives to create music that is totally non-traditional. His compositions explore the limits of electronic sound, while maintaining a rhythm which is irresistible to dancers. Dream-like synth melodies and pristinely processed vocals float over the top of floor-shaking bass, creating a groove which consists of equal parts dance party and introspective voyage. A true master of manipulating energy, Subtractive’s productions take his listeners on a journey that has captivated many across the globe.